Anua Rice + Ceramide Enzyme Brightening Cleansing Powder – 40 g

Gentle Cleansing • Mild Exfoliation • Brightening • Hydration

Give your skin a fresh, smooth and radiant-looking finish with the Anua Rice + Ceramide Enzyme Brightening Cleansing Powder. This innovative Korean powder cleanser combines rice powder, rice extracts, Alpha-Arbutin, Ceramide NP, Papain and gentle exfoliating ingredients to cleanse away impurities while helping improve the appearance of dullness and uneven skin texture.

Unlike a traditional face scrub, this unique powder transforms into a soft, elastic texture when mixed with water. It can be used as a daily-style powder cleanser or as a wash-off exfoliating mask, making it a versatile addition to a Korean skincare routine.

The formula is designed to provide effective cleansing without leaving the skin feeling excessively dry or stripped. Anua describes the product as hydrating, gently exfoliating, fragrance-free and non-drying.

✨ Key Benefits

• Gently removes dirt, impurities and excess buildup

• Helps cleanse pores and remove surface impurities

• Gently exfoliates dead skin cells

• Helps improve the appearance of rough and uneven skin texture

• Helps reduce the appearance of small bumps caused by uneven texture

• Helps revive the appearance of dull-looking skin

• Promotes a brighter and more radiant-looking complexion

• Helps skin appear more balanced and refined

• Ceramide NP helps support the skin's natural moisture barrier

• Helps maintain a comfortable, hydrated skin feel

• Can be used as both a powder cleanser and wash-off mask

• Fragrance-free formula

• Leaves skin feeling clean, soft, smooth and refreshed

According to Anua's product testing, skin texture improved by 20.27% after one use, while impurities cleansing was measured at 98.1% after one use. Individual results may vary.

🌾 Key Ingredients

Rice Powder & Rice Extract

Rice-derived ingredients help gently exfoliate and cleanse while supporting a more radiant and balanced-looking complexion. Rice powder also contributes to the product's unique powder-to-paste texture.

Alpha-Arbutin

Alpha-Arbutin is included to support a brighter, more radiant-looking complexion and improve the appearance of uneven skin tone.

Ceramide NP

Ceramide NP helps support the skin's natural moisture barrier and helps maintain hydration during cleansing, making the formula less likely to leave the skin feeling stripped.

Papain

Papain is an enzyme that helps gently exfoliate the surface of the skin and remove dead skin buildup, helping the skin feel smoother.

Allantoin

Allantoin helps provide a soothing and comfortable feel to the skin.

Lactic Acid & Tartaric Acid

These gentle acids contribute to the product's exfoliating action and help refine the appearance and feel of uneven skin texture.

Protease

Protease is another enzyme included in the formula to support gentle exfoliation.

🧴 How to Use

Method 1 — As a Powder Cleanser

1. Wet your hands with water.

2. Dispense approximately ½ tablespoon of the powder into your palms.

3. Add water and rub your hands together.

4. Mix until the powder dissolves and creates a soft foam/paste.

5. Apply to damp skin.

6. Gently massage over the face using light circular motions.

7. Avoid aggressive rubbing, especially around the eye area.

8. Rinse thoroughly with lukewarm water.

9. Follow with your usual toner, serum and moisturizer.

Anua recommends mixing the powder with water until it forms a foam before gently massaging it onto the face.

Method 2 — As a Wash-Off Mask

For a more intensive texture-refining and brightening step:

1. After cleansing, place approximately 1 tablespoon of powder into dry hands.

2. Add approximately 1–1½ tablespoons of water.

3. Mix until you achieve a smooth, elastic consistency.

4. Apply an even layer over the face.

5. Gently massage for approximately 3–5 minutes.

6. Leave the product on for 5–10 minutes as a wash-off mask.

7. Rinse thoroughly with lukewarm water.

For additional hydration, Anua states that Rice 70 Glow Milky Toner can be used instead of water when preparing the wash-off mask.

💧 What Does It Do For Your Skin?

For dull skin:
Helps remove surface buildup and supports a brighter, more radiant appearance.

For uneven texture:
Rice powder and enzyme-based exfoliation help smooth the feel of rough and uneven areas.

For dry-feeling skin:
Ceramide NP and hydrating ingredients help support the skin's moisture barrier while cleansing.

For a Korean glass-skin routine:
This powder cleanser can be incorporated as an exfoliating cleansing step to help create a smoother, softer and more radiant-looking complexion.

🌿 Texture & Finish

The product starts as a fine cleansing powder and transforms when mixed with water. It develops into a soft, smooth and elastic texture that can be massaged onto the skin.

After rinsing, skin is left feeling:

Clean • Smooth • Soft • Refreshed • Radiant

🧪 Full Ingredients

Zea Mays (Corn) Starch, Kaolin, Sodium Bicarbonate, Sodium Cocoyl Isethionate, Sodium Lauroyl Glutamate, Citric Acid, Sodium Polyacrylate, Diglycerin, Allantoin, Water, Maltodextrin, Papain, Oryza Sativa (Rice) Powder, Oryza Sativa (Rice) Lees Extract, Oryza Sativa (Rice) Bran Water, Butylene Glycol, 1,2-Hexanediol, Ceramide NP, Ascorbic Acid, Alpha-Arbutin, Glucose, Oryza Sativa (Rice) Extract, Protease, Dipropylene Glycol, Glycerin, Tartaric Acid, Lactic Acid, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Rice Protein, Caprylyl Glycol.

📌 Product Details

Brand: Anua
Product: Rice + Ceramide Enzyme Brightening Cleansing Powder
Weight: 40g
Origin: Korean Skincare / K-Beauty
Product Type: Powder Cleanser & Wash-Off Mask
Texture: Fine powder that transforms into a soft cleansing texture
Key Ingredients: Rice, Alpha-Arbutin, Ceramide NP, Papain, Protease
Fragrance: Fragrance-Free
Finish: Clean, smooth, hydrated and radiant-looking

👤 Who Is It For?

This cleanser is particularly suitable for people looking for a skincare product that helps with:

• Dull-looking skin

• Uneven-looking skin tone

• Rough skin texture

• Small texture bumps

• Surface impurities

• Dry-feeling skin

• Lack of radiance

• A smoother and more refined complexion

⚠️ Important Usage Tips

Because this product contains exfoliating ingredients and enzymes, avoid excessive rubbing or overuse. If your skin is sensitive, introduce it gradually and use gentle pressure.

Avoid direct contact with the eyes. If irritation occurs, discontinue use and rinse thoroughly.

When using exfoliating products regularly, apply sunscreen during the daytime to help protect your skin from environmental exposure.

🛍️ Why Add It to Your K-Beauty Routine?

The Anua Rice + Ceramide Enzyme Brightening Cleansing Powder 40g combines cleansing, gentle exfoliation, brightening-focused ingredients and barrier-supportive care in one versatile product. Its powder format also makes it different from ordinary gel or foam cleansers, while the option to use it as a wash-off mask gives you additional flexibility in your skincare routine.

A simple way to cleanse, gently exfoliate and reveal a smoother, more radiant-looking complexion.